Avvocating: Web Site Analytics

By Conrad Saam
Special to the Legal Technology Blog

A while ago, I wrote about the importance of using Web site analytics tools to track the success of your online marketing efforts. Google offers a free tool (appropriately named Google Analytics) that many attorneys use. If you don’t have Google Analytics or a similar tracking system installed on your site, stop reading this and do so -- it's free! However, in some cases the lawyers I’ve spoken with are confused and overwhelmed with the tool. What do all the numbers mean? What are the important numbers? What should I be looking at and what should I be ignoring? Let me try to offer some clarity. Read more.

Comments

[helene]

Hi! I have seen many such websites that provide competitive analysis for free. My personal favourite is www.estimix.com . It seems to generate very accurate traffic information, too.

[james]

http://www.estimix.com