Over the course of our lives, most of us have forgotten more people than we now know. Take this fact and apply it in the law firm setting by multiplying by the number of attorneys in the firm. Do you get the picture? There may be many professional contacts that you are neglecting at a time when every contact counts. Toward this end, LexisNexis released the next iteration of InterAction IQ, a customer relationship management tool for law firms last month.
Last month you say? Yes. I am a bit behind the curve. But when I miss a call, I am quick to jump out of the dugout and go kick up some dirt on the playing field.
InterAction IQ searches for patterns of relationships based on the frequency of contact across multiple communication points, e.g. e-mail, memoranda and notes. The system can be configured to add the uncovered contacts to a global contacts list, without manual entry, and analyze the new information to assign a “strength-of-relationship score” and make it visible to all of the firms InterAction users.
