By Mark S. Britton
Special to the Legal Technology Blog
In the bestselling business book "Built to Last" author Jim Collins advises companies to "preserve the core," arguing that companies succeed by retaining a small core of unchanging values and purpose and then stimulating progress in everything else (e.g., operating practices and business strategies).
This concept of "preserving the core" is equally applicable to lawyers when developing an online marketing strategy. Read more.
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