Practicing lawyers have clients. If you find that principle is true for your law practice, then you should take it seriously and embrace it with software that helps manage client relationships.
OK. So you have a matter-management application. Well, quite often those applications forget that they are really CLIENT-matter management applications. After all, the client has the matter. And sometimes we are so focused on the matter that we forget we have a client. And that client may have recurring needs from the current matter, other needs, and perhaps friends and colleagues with legal needs. That's right, opportunities are knocking with every single client. So don't close the door on them unless you are a probate lawyer.
If you have never looked at customer or client relationship management applications, or you have done so in the past but shied away from what appeared to be a complex implementation, or you implemented a CRM, unsuccessfully, now might be a good time to visit or revisit CRM. After all, where would we be without clients? Right, but not all of us can teach or be the president of the U.S.
Client Profiles is now delivering CRM4Legal, Version 4.0, the client relationship management software application based on the Microsoft Dynamics CRM platform. The beauty of this application is that it works inside tools that we use daily, namely MS-Office and Outlook.
CRM4Legal aims to provide a client relationship management solution for law firms with everything your firm needs to create and maintain a clear picture of your clients in the office or on the road from mobile devices. It includes modules for business development, marketing, and matter management and provides information for conflicts management. The new version 4.0 comes a new licensing and pricing model based on end-user characteristics from attorney to light user to power user and now offers includes:
- new audit and roll-back functionality;
- enhanced relationship intelligence;
- improved duplicate detection
- field-level security to protect private data;
- automation tools to contribute to client relationships;
- new international capabilities;
- improved integration tools for case and financial management; and
- new workflow technology based on Windows Workflow Foundation.
When you look at CRM, it's important to note that implementing it is like any other long-term investment, e.g., a mutual fund or a marriage. It is one to cultivate and grow and not one to point and shoot at from time to time. CRM gives you a different view of your clients and lets you cultivate long-term relationships with them to grow your law practice.