I'm not too sure how I missed the original debate among tech and business bloggers on the future of blogging. Probably the same way I missed the PC-Mac wars while running BSD and Solaris.
On the one hand of this so-called debate, well-established bloggers not associated with media companies are complaining that blogging is increasingly becoming a team sport dominated by the big media companies, replacing blogs written by "real persons" not paid to blog. I'm not too sure of what's on the other side of the argument, but I gather it's me, or we at Law.com.
But I consider myself a real person, albeit paid to blog (sometimes), yet part of a media company. And my mission is certainly not to replace the likes of Robert Ambrogi, Brett Burney, Carolyn Elefant, Richard M. "Rick" Georges, or J. Craig Williams. That's hardly the case; they are irreplacable. What I can do is bring out their best posts and give them wide exposure in the Law.com network.
So its not that big media companies are a threat. Rather, we offer the "real people" a wider audience.
With all reservations on the fact that I still consider myself part of the "real people" network.


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