Cutting a winning edge in law firm blogs

While the most successful law blogs educate clients, and occasionally prospective clients, they also educate the firms that put them up in how to do a blog right -- and about the benefits and limitations of the medium. Author Alan Cohen provides answers to the questions many firms still have about blogs, and shows that when run wisely, blogs can be an effective, cost-efficient way for a firm and its lawyers to market themselves, network and strengthen relationships with clients without getting into trouble.

Comments

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[record management]

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-Jerry

[sayen]

>>I have lost a lot of respect for attorney law review articles and blogs<<

That's your loss Mitchell that you feel lawyers are not up to your standards when publishing in areas on which they are not only knowledgeable but also have practical experience advising clients and litigating matters for them.

Partners in premier large law firms may not be a good guage in determining the value of their firm's lawyers publishing blogs. These same partners likely questioned the use of email, websites, and Google. 12,10,and 7 years later a partner would look like a fool questioning these tools. Same thing may happen with blogs.