When I first started a solo practice, I got some advice on how to generate clients: advertise, advertise, and advertise. And in that order. Well, just how do you advertise and distinguish yourself on a dime -- sometimes a nickel.
One answer is the Web. But that's the short answer, because advertising on the Web can be as passive as setting up a Web page and as active as engaging in some search engine optimization to get found. Yes, that's search engine optimization or SEO to manage your site and your links so that the main search engines like Google, Yahoo, and MSN can allow potential clients to find you.
Now if you know what SEO is and how to do it, fine. You're probably doing it now. But if you do not, check out Attorneys Delivered. There, you can see what some real SEO experts can do to accelerate your marketing efforts on the Web.
This would be a good idea for any attorney starting out in web marketing or SEO. It's difficult enough finding good forums or sites to post information on and/or setup a profile that potential clients can view and interact with. Thanks!
Posted by: Jeff | August 05, 2008 at 08:17 AM
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