Know Your Audience

For manufacturers and service providers catering to lawyers and law firms, one of the best pieces of advice I heard at ILTA was to know your audience. And the best way to do that is to review the trade rags, so to speak, of lawyers. Find out what issues present themselves in their daily practice of law and business and help them overcome those. Toward that end, the American Bar Association accepts associate members who are interested in the law. ABA associate members can tap numerous publications like GPSOLO Magazine and see the lifeline that many legal professionals reach for when they need help. In addition, information from numerous practice sections like Law and Practice Management will come to fore as well as e-mail lists like SOLOSEZ.